Heinz Limited Edition Balsamic Ketchup
Spoiler alert: IT IS DELICIOUS.
Here is a phrase I never would have guessed I would find myself saying: this week I received the special ketchup that I ordered off Facebook. Isn't it weird, living in the future? AND AMAZING.
Here's how this went down. When Heinz decided to float a limited edition version of their classic ketchup with balsamic vinegar, someone in the boardroom got really excited about "the power of social media" and other such buzzwords. Networking! Retweet! Like like like!
I don't remember how I first heard about it. (I spend a lot of time on the internet, I'm basically a basking shark, filter feeding off the internet and sieving out the good stuff for a living.) But it was announced that on one particular day, if you went to the Heinz Ketchup Facebook page, you would be able to order the limited edition ketchup. This would allow you to try it (and hopefully Tweet about it) before its official launch in stores.
