Too many unsupported claims
The FDA has recently rapped the knuckles of Kind bars (full disclosure: my favorite snack) for their misleading wrapper claims. Apparently according to the government, Kind bars contain too much fat to label themselves "healthy."
"Healthy" is a word with a specific meaning, when it comes to the legality of labeling. For one thing, the food must have 1 gram or less of saturated fat. Unfortunately, it seems that every variety of Kind bars contain up to five grams of saturated fat. Kind bars also use the "plus" to designate bars with added fiber or protein, but the government requires that you have at least 10% more of something before you can use "plus" in the name.