News Flash: Breakfast Cereal Isn't Magic
You know that Vitaminwater is just soda, it's not actually vitamins, right? Well, in yet another blow to "neutraceuticals," the FTC has announced a class action lawsuit against General Mills cereals for two ridiculous claims they made for their cereals over the last few years.
The first claim was splashed across Rice Crispies in the winter of 2009, at the height of swine flu (and swine flu vaccine) panic. I remember walking down the cereal aisle, only to be stopped in my tracks by the bright yellow banner on the box trumpeting that the humble cereal "Now helps support your child's IMMUNITY."
The first claim was splashed across Rice Crispies in the winter of 2009, at the height of swine flu (and swine flu vaccine) panic. I remember walking down the cereal aisle, only to be stopped in my tracks by the bright yellow banner on the box trumpeting that the humble cereal "Now helps support your child's IMMUNITY."
NOW helps support immunity? Now helps support IMMUNITY? There were so many disbelieving ways to read that line.
