A friend of mine was posting on Facebook about a week ago that she just had to run to the grocery store to pick-up Nutella on her way home from work. She had run out that morning and couldn't be without it.
It was this post that got my daughter intrigued with the product. She begged me to add it to our grocery list for the upcoming week. I didn't see any reason why she shouldn't try it, so I got a jar of Nutella. The four main ingredients in this spread are: cocoa, hazelnuts, sugar and skim milk.
The first thing my daughter did was lather a piece of toast with the Nutella. She loved it. She said it didn't taste like hazelnut, but just chocolate. Only a few days later and I'm noticing that half of the container is empty. I would try it myself, but I am not a big fan of nuts.
I wouldn't have thought much else about this product, except that I keep hearing about it everywhere. I went on Pinterest to look up some new recipes and it seemed like every couple of recipes contained Nutella. My daughter saw one for Nutella cookies and declared that we had to make it.
I believe it is the simplicity of the product that people love. There are no artificial colors or preservatives in Nutella. Also, it seems the online recipes only require the use of a few ingredients. The Nutella cookies, for example, only called for flour, an egg, and Nutella.
I would encourage people to try Nutella, as it seems to be a product that is going to stick around. I'd look for coupons or wait for it to go on sale though because it was almost $5 a jar.